Using data to get Dojo into the headlines, whilst driving links to their new reservation system for restaurants
What happened
Digital PR
A data collection exercise of restaurant waiting times from Google and TripAdvisor reviews. Findings were packaged into a restaurant waiting index to find the most exclusive restaurant with the longest waiting times. Targeted press releases featuring the data secured widespread media coverage across a range of high profile digital and in-print publications and programmes.
Supporting PR
Creating separate releases to secure on-air coverage on ITV’s This Morning, and radio stations like Heart, LBC Radio, Times Radio, and ITV News.
Using UK data, we discovered that a British pub had the longest waiting time of over four years for a famous Sunday Roast!
