In a competitive savings market, the mission was clear: position Raisin UK as the go-to authority on savings, elevate its credibility, and drive meaningful engagement through PR, social media, and creative storytelling.
What happened
Digital PR
A survey of 4,000 consumers revealed compelling savings insights, paired with existing public data. Findings were packaged into the Great British Savings Report – a 17-page resource covering savings goals, barriers, and practical takeaways. Targeted press releases featuring the survey data secured widespread media coverage on critical themes like financial stress, retirement readiness, and consumer trust.
Supporting PR
A roundtable event featuring experts from Forbes Advisor, Daily Mail/This Is Money, and Building Societies Association, amongst others, added authority to our findings and expanded media engagement. Strategic outreach across key news cycles maximised visibility and impact.
