Clearscore wanted to boost recognition in their new Australian market, and in the middle of the nation’s biggest data breach, how could they get more users.
What happened
Digital PR
ClearScore Australia needed high profile backlinks to boost their SEO. Their free accounts offered a dark web-monitoring tool called ClearScore Protect that allowed users to see if any of your passwords have been stolen, and how to take action if they have been. By providing expert commentary with top tips on how to protect your identity, we pushed users to create a free account and built backlinks to boost Google rankings.
Newsjacking
Australia was suffering the biggest data breach their nation had ever seen. Google searches for ‘identity theft’ in the last month alone had seen a 377 per cent increase amid the fallout of a breach that exposed 10 million current and former Optus customers. Over 3.7 million Medibank customers also anxiously waited to discover the extent of a similar cyber attack.
